How to Go Viral in an Online World

Published on October 10, 2011 by Tracey Fieber

Want to make to the advertising message for your business go viral, in an online world, yet wonder how? Seth Godin said it best: the best apps have viral built right into them. Translation: if people like what you are selling, they will spread the word. If they see value in it,…

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Published in Business, Marketing

Viral Marketing for Small Business

Published on October 6, 2011 by Tracey Fieber

In the old days of marketing, say 20 years ago, you developed a nice brochure and took out print ads, and hoped that someone would buy your product. Fast forward to 2011, and marketers are using video and social networks to spread the news as print media is dying. The…

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Published in Blog, Business

Why Traditional Marketing Doesn’t Work Anymore

Published on September 19, 2011 by Tracey Fieber

In an internet dependent world, time-honored ways of promoting your business just don’t work. In just a few decades, we have gone from begging the phone company to send more Yellow Page directories to an era where no cares about them. Traditional marketing does not work as consumers’ shopping habits…

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Published in Blog, Business

The Truth About Website Return Visitors

Published on September 12, 2011 by Tracey Fieber

Virtually every business has a website these days, which reflects the reality that people shop – or at least look – online before they buy. The average website visitor may come back seven times before they buy – not the way you want it to be. Once your site is…

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Published in Blog, Business

Surround Yourself with People Smarter Than Yourself

Published on September 8, 2011 by Tracey Fieber

A wise boss once told a group of managers, “Prepare your staff to take over your job.” In a shaky economy, where people try to prove themselves indispensable, this was astonishing advice. His point was that you should always be looking toward your next job, so you need to…

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Published in Blog, Business

Making Money From Your Website: Are Banner Ads for You?

Published on August 27, 2011 by Tracey Fieber

When you have a website, you hope that people will flock to your site to buy your product or service. To facilitate this, you aim to develop an attractive, easy-to-navigate website that will be a useful marketing tool for you. Wouldn’t you like to make money from your…

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Published in Blog, Business

Setting Up and Optimizing WordPress 3.0 for Your Business Website

Published on August 19, 2011 by Tracey Fieber

 

Having a website is crucial for business success today. Since that is true, why not use a flexible but economical solution which you can easily set up and optimize – Wordpress 3.0? With 77% or more Americans and Canadians using the internet, having a website can make or break a…

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Published in Blog, Business

Where Should I Start with my Online Business if I’m Starting Today?

Published on August 12, 2011 by Tracey Fieber

Just like brick and mortar businesses, online businesses start with a good idea and some serious planning. Because they often require less up-front investment than a physical business, you may be able to start a lucrative online business with less capital, but for best results, don’t skimp on the planning.

What…

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Published in Blog, Business

Will Offshore Outsourcing Help Your Business?

Published on August 5, 2011 by Tracey Fieber

Philosophically, you may believe that as resident of an affluent western country, you have a responsibility to the rest of the world, which might include helping people there earn a sustainable income. Your principles may be stretched a bit when you have to call for service on your phone or…

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Published in Blog, Business

The “TRUTH” about Outsourcing

Published on July 30, 2011 by Tracey Fieber

If you are looking for way to cut your labor costs, is outsourcing a good solution or a red flag to current employees and clients?  When you outsource, you get the services you need, while someone – maybe the workers themselves – absorb the cost of overhead, benefits, and taxes….

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Published in Blog, Business