On this week’s Bootcamp call, we talked about the age-old debate: I need money to be able to do marketing, yet I need marketing to bring me the money. I, too, had this dilemma when first starting my business.
I had set aside a specific amount of money to invest in…
As your consistent marketing begins to infiltrate and penetrate the marketplace, you may be faced with some decisions on which opportunities you want to pursue, and which ones you will either put ‘on hold’ or decide to not pursue. Every business that is growing comes to this point at some…
This past week I’ve been speaking to both clients and potential clients about who their ideal client is. During discussions, one person said, “I see you’re really big on identifying the ideal client”. I explained that, Yes, I am big on identifying the ideal client because…
Often when speaking to people, I'm asked, "I need help trying to connect with Boomers. How do I promote my site for Boomers?" When marketing to Baby Boomers, relationship is key. To begin, you need to determine who specifically is your ideal client (and all Boomers is NOT specific), find…
People and companies that start blogs often do so for different reasons. Some start a blog to promote products, others start one to communicate with customers. To begin, sign up at a service like Wordpress, Blogger.com or Typepad.com. Each of these services provides step…
In business, often there are opportunities and signs that we miss as we go throughout our day. It’s only when we start to focus on these opportunities that we truly see all that is provided to us.
There was a time when I looked around me and…
Recently I asked one of my clients what the numbers were for their website. You know, website stats.
Not surprisingly, she didn’t know what I was talking about.
Too often, we focus on what we do best: running the company, generating content and creating products that people…
Many times this week I’ve had a discussion with clients on what specifically is the best use of their time. It seems a popular topic lately, and I’m guessing it’s partially because of the economy right now.
When I first started my own business,…
On a coaching call this week, we discussed ways to speed up the process of bringing what we want into our lives. We agreed it’s easy to worry about the past, and to project past negative experiences onto future happenings. Let me give you an example.
In the…
Often when business owners are creating a website, they forget that the website needs to speak to the client or potential client. One simple way to do this is to use the words “you” and “your” instead of “I” and “we”. The website…
