Marketing

Customer Service and Retention

Published on May 4, 2012 by Tracey Fieber

Many small-business owners I work with view customer service and retention as facets of their companies that are built into the way they conduct business. In other words, they view their consistent delivery of on-time, high-quality results to be an effective customer retention strategy.

While doing good work is certainly an…

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Published in Blog, Business, Financial, Marketing

The Purpose of Asking Questions

Published on April 20, 2012 by Tracey Fieber

Last week, I wrote about the effectiveness of asking questions as a sales strategy. This week, I want to delve deeper into the purpose of asking questions for entrepreneurs, small-business owners, and anyone interested in selling products or services.

First of all, let me reiterate that asking questions is only…

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Published in Financial, Marketing
Planning Is a Process

Planning Is a Process

Published on January 27, 2012 by Tracey Fieber

During my years coaching entrepreneurs and business executives, I’ve witnessed many plans get “derailed” by some unforeseen incident—the loss of an essential team member, an unexpected market shift, a changing economic climate, and so on. But with a little work and some mindset shifts, the people who experienced these…

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Published in Marketing, Your Retirement

How to Go Viral in an Online World

Published on October 10, 2011 by Tracey Fieber

Want to make to the advertising message for your business go viral, in an online world, yet wonder how? Seth Godin said it best: the best apps have viral built right into them. Translation: if people like what you are selling, they will spread the word. If they see value in it,…

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Published in Business, Marketing

Tap Your Local Market on the World Wide Web

Published on July 6, 2011 by Tracey Fieber

In real estate, the mantra is “location, location, location,” but that is true for many local businesses. How can you use the internet to pull in more business to your service area? If you have an ice cream store in Saskatoon, what good does it do you if internet searchers…

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Published in Blog, Marketing

Where are you Getting..In Your Own Way In Marketing To Baby Boomers?

Published on May 19, 2011 by Tracey Fieber

Are you treating your business like a hobby? Let me ask you, how much time each day should you dedicate to marketing to baby boomers or your target market? Until you have consistent income, you should be spending up to four or more hours each…

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Published in Blog, Marketing

Marketing Consistently Brings Consistent Income

Published on April 29, 2011 by Tracey Fieber

Whether you are just starting a new business, or growing an existing business, marketing consistently can bring consistent income so you don’t have the ups and downs that are so common to entrepreneurs. The seeds you plant today will be the fruit you enjoy tomorrow. Let’s go back in time…

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Published in Blog, Business, Marketing

Shift Your Thinking With Baby Boomers Marketing

Published on March 31, 2011 by Tracey Fieber

In baby boomers marketing, often there are opportunities and signs that we miss as we go throughout our day. It's only when we start to focus on these opportunities that we truly see all that is provided to us.

There was a time when I looked…

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Published in Blog, Marketing

Does Social Media Really Work for Marketing?

Published on March 17, 2011 by Tracey Fieber

 

I've often been asked, "Do you use social media for marketing?" To answer this question, let me first examine what social media is.  Whether it's LinkedIn, Facebook, Twitter, MySpace, or any one of other online social programs, the use of social media in marketing is evolving.

The purpose of these…

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Published in Blog, Marketing

Creating a Website that Connects

Published on February 17, 2011 by Tracey Fieber

Often when business owners are creating a website, they forget that the website needs to speak to the client or potential client. One simple way to do this is to use the words “you” and “your” instead of “I” and “we”. The website also needs to be visually appealing, load…

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Published in Business, Marketing