Many small-business owners I work with view customer service and retention as facets of their companies that are built into the way they conduct business. In other words, they view their consistent delivery of on-time, high-quality results to be an effective customer retention strategy.
While doing good work is certainly an…
Last week, I wrote about the effectiveness of asking questions as a sales strategy. This week, I want to delve deeper into the purpose of asking questions for entrepreneurs, small-business owners, and anyone interested in selling products or services.
First of all, let me reiterate that asking questions is only…
During my years coaching entrepreneurs and business executives, I’ve witnessed many plans get “derailed” by some unforeseen incident—the loss of an essential team member, an unexpected market shift, a changing economic climate, and so on. But with a little work and some mindset shifts, the people who experienced these…
Want to make to the advertising message for your business go viral, in an online world, yet wonder how? Seth Godin said it best: the best apps have viral built right into them. Translation: if people like what you are selling, they will spread the word. If they see value in it,…
In real estate, the mantra is “location, location, location,” but that is true for many local businesses. How can you use the internet to pull in more business to your service area? If you have an ice cream store in Saskatoon, what good does it do you if internet searchers…
Are you treating your business like a hobby? Let me ask you, how much time each day should you dedicate to marketing to baby boomers or your target market? Until you have consistent income, you should be spending up to four or more hours each…
Whether you are just starting a new business, or growing an existing business, marketing consistently can bring consistent income so you don’t have the ups and downs that are so common to entrepreneurs. The seeds you plant today will be the fruit you enjoy tomorrow. Let’s go back in time…
Often when business owners are creating a website, they forget that the website needs to speak to the client or potential client. One simple way to do this is to use the words “you” and “your” instead of “I” and “we”. The website also needs to be visually appealing, load…
