Is it a struggle for you to attract new, high-paying Boomer clients? Are you really good at what you do, but you just haven’t mastered marketing to Boomers yet? Do you wonder what their biggest challenge is and who actually makes the decisions? Do you wish you could turn more leads into paying clients? Do you feel like you’re working all the time without the money to show for it? Do you wish you could just book more business? If you’re like most business owners, you’re very good at what you do, yet there are some things that could be better
If you find yourself in this situation, rest assured, there is nothing wrong with you. Chances are, you’ve only learned your business and never how marketing really works. You see, as business owners, we think of approaching new clients as “trying to get their business” as opposed to “offering something of value to them”. This almost always leads to less than stellar or even poor results.
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Last week, I outlined the basics of defining business objectives, and today’s article addresses the closely related topic of business strategies. If objectives are the “what” that you want to achieve, then strategies define how you go about achieving them. In other words, strategies define the specific, day-to-day actions you…
One of the challenges that many of my clients face is the one of getting back into the work world after retiring—and it’s no wonder. Making the decision to go back to work is one thing, but actually reentering the workplace after time off is quite another.
I’ve found that the…
During my years coaching entrepreneurs and business executives, I’ve witnessed many plans get “derailed” by some unforeseen incident—the loss of an essential team member, an unexpected market shift, a changing economic climate, and so on. But with a little work and some mindset shifts, the people who experienced these…
When you plan a trip in your car, you know exactly where to turn and which roads to take because you know exactly where you want to go. But many entrepreneurs I’ve worked with are much less clear about where they want their businesses to go—they may not even know…
As you’ve probably heard at some point in your life, the most important relationship you’ll ever have is with yourself. That may seem almost laughable during the hustle and bustle of life, when you’re trying to balance relationships with a spouse, children, coworkers, employees, clients, and many more people.
But as…
There’s a common misconception in much contemporary business thinking that “producing results” is necessarily synonymous with “maximizing profits.” But values-based leaders understand that these terms are not interchangeable—and that the latter can, in the long term, actually hurt the former.
The truth is that you can be a values-based leader and…
In his popular book, How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients, the salesperson who brings in the big dollars, Jeffrey Fox boils down successful sales to asking six questions.
Killer sales question No. 1 ”Do you have your appointment calendar on hand?”
Killer sales…
Chances are, you started your business because you saw a clear need for the products or services you offer. But between that ah-ha! moment and today, you’ve probably encountered plenty of challenges and obstacles. If you aren’t sure how to deal with those obstacles, they may leave you questioning whether…
If you’ve never spent time thinking about your Unique Selling Proposition (USP), or if you haven’t devoted much thought to your USP in a while, now is a great time to (re)visit the concept. Your USP is what sets you apart from people offering services or products similar to…
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