Is it a struggle for you to attract new, high-paying Boomer clients? Are you really good at what you do, but you just haven’t mastered marketing to Boomers yet? Do you wonder what their biggest challenge is and who actually makes the decisions? Do you wish you could turn more leads into paying clients? Do you feel like you’re working all the time without the money to show for it? Do you wish you could just book more business? If you’re like most business owners, you’re very good at what you do, yet there are some things that could be better
If you find yourself in this situation, rest assured, there is nothing wrong with you. Chances are, you’ve only learned your business and never how marketing really works. You see, as business owners, we think of approaching new clients as “trying to get their business” as opposed to “offering something of value to them”. This almost always leads to less than stellar or even poor results.
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When I met with the Venture Capitalist this past week, we discussed a promotion he’s beginning to implement. As he’s become more involved in the previously existing business there are new issues to deal with. This is quite normal when implementing new strategies. Things that could be minor blips on…
In the past week, I’ve had to make some key decisions. Some were surrounding life, some around money, others around business. What I realized is that each decision shapes my future. Let me walk you through some of these decisions and how it impacts my life now and in the…
Right from the beginning of the book, I could see that this was a book that I definitely wanted to read. When you first enter the next stage in life, it can be almost a relief to not ‘have to’ get up each morning, only to rush around, returning at…
You can build your list quickly by leveraging your experiences. When you speak at an event, or even in your living room or kitchen, record it on video. This can then be posted at YouTube for increased traffic to your site. The video doesn’t have to be perfect. For…
On this week’s Bootcamp call, we talked about the age-old debate: I need money to be able to do marketing, yet I need marketing to bring me the money. I, too, had this dilemma when first starting my business.
I had set aside a specific amount of money to invest in…
As your consistent marketing begins to infiltrate and penetrate the marketplace, you may be faced with some decisions on which opportunities you want to pursue, and which ones you will either put ‘on hold’ or decide to not pursue. Every business that is growing comes to this point at some…
This past week I’ve been speaking to both clients and potential clients about who their ideal client is. During discussions, one person said, “I see you’re really big on identifying the ideal client”. I explained that, Yes, I am big on identifying the ideal client because…
Often when speaking to people, I'm asked, "I need help trying to connect with Boomers. How do I promote my site for Boomers?" When marketing to Baby Boomers, relationship is key. To begin, you need to determine who specifically is your ideal client (and all Boomers is NOT specific), find…
People and companies that start blogs often do so for different reasons. Some start a blog to promote products, others start one to communicate with customers. To begin, sign up at a service like Wordpress, Blogger.com or Typepad.com. Each of these services provides step…
In business, often there are opportunities and signs that we miss as we go throughout our day. It’s only when we start to focus on these opportunities that we truly see all that is provided to us.
There was a time when I looked around me and…
